Spread Some Love and Treats, Says Arjun Kapoor Through His Call Me Chunky Ice Cream Masterstroke
For years, Arjun Kapoor has been one of Bollywood’s most fun actors. He can take a joke and laugh at jabs, remained his cool and unfazed self. His looks, his surname, even his brooding glare at press events have all been picked and torn apart by meme pages and trolls. Instead of issuing statements or lashing out, Kapoor has now done something far more unexpected: he’s turned the joke into dessert.
In his new commercial for a brand-new “Call Me Chunky” ice cream, the actor sits in his signature pose, eyebrows furrowed and eyes fixed in that now-famous glare. The set-up feels like yet another meme waiting to happen. He has flipped the script from anger to indulgence.
The spot works because it mirrors what many of us wish we could do with negativity, sweeten it, and take the sting out. An industry insider says, “He is daring enough to endorse a brand like Chunky. It’s a cool way of saying I don’t care and honestly it’s classy. Also, Kapoor reclaims it as a playful brand identity. It’s a marketing coup for the ice cream, but it’s also a lesson in image management. The fact that humour disarms faster than any press release ever could shows how he wears his stardom casually.”
Online culture loves a clapback, but it loves self-aware humour even more. Kapoor’s commercial shows that you don’t have to be thin-skinned to survive trolling; sometimes, you just need a thick scoop and a thicker skin. In a few seconds of screen time, the actor turns years of mockery into a moment of cool triumph. That’s how it’s done. Touché!
